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Management & Leadership: MGT 101: Principles of Management


SWOT Analysis

A SWOT analysis is a strategic planning tool that is used to assess the Strengths, Weaknesses, Opportunities, and Threats involved in an organization, business or a project. A SWOT analysis is particularly useful in identifying both internal and external factors that are essential in decision-making. There are not SWOT analyses available for all companies in these databases. If there has not been one published on your company, or if your company is a privately owned, you may need to put together a SWOT analysis yourself using information found in company reports in these databases. 

Decision Making


Key Concepts in Management